THE STORY
About
Maxx Beverages, the home-grown beverages company of Maharashtra, was founded on 26th January 1998.
In a short period, we have grown into one of the largest beverage businesses in the states of Maharashtra, Gujarat, Madhya Pradesh, Karnataka and Rajasthan. Our products are enjoyed by consumers across and around the territories of this glorious country, with highest sales cropping in the state of Gujarat.
Maxx Beverages as a brand, is in the phase of launching a line of beverage products with a refreshing and tantalising positioning that will suit the taste appetite of the country. We have been guided by the goal to establish our self into a powerful brand through sustainable growth, providing quality beverages with a foothold throughout the country and beyond.
The spirit of our brand is finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees nationally; and respecting, supporting and investing in the local communities where we operate.
16
STATES
200+
TEAM MEMBERS
50+
PRODUCTS
800 +
DISTRIBUTION NETWORK
MISSION
As one of the fastest growing beverage companies in the country, our mission is to provide consumers around the nation with delicious, affordable, convenient beverages that provide the customers a sensation of refreshing delight when consumed independently as well as when consumed along with different cuisines of food, as an integral part of it. We are investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth.
VISION
At Maxx Beverages, we're committed to achieving business and financial success while leaving a positive imprint on our customers and our audience by gradually becoming synonymous with the idea of a beverage which provides the consumer undebatable delight. We believe that delivering delight for our consumers and customers, protecting the environment, sourcing with integrity and investing in our employees are not simply good things to do, but that these actions fuel our returns and position Maxx Beverages for growth.
OUR FOUNDER
With sheer determination and passion, a 17 year old young lad embarked on his journey to fulfill his dream in 1998. In a world where we wait to gain experience, learn and then pursue our dream, Mr Ravindra Alai had only one thing which he completely believed in - Passion. He took his first step in the world of entrepreneurship on 26th January 1998 by starting his first plant of cold beverage in Kalwan. The name Maxx itself says so much about his personality - Maxx zeal, Maxx enthusiasm, Maxx compassion. And it is only with these values that he could grow his empire from a single plant to 20 plants all over India, from a few thousands in the first year to now a turnover of Crores annually.
Mr Alai firmly believes that when you pay heed to your customers suggestions and feedback, your product will never get obsolete from the market. This is how Maxx Jeera Soda evolved and became the most preferred product amongst people for its unique taste. Apart from Jeera Soda, Maxx beverages offers a wide range of products, energy drinks, fruit beers, mineral water and namkeen snacks.
Mr Alai’s never-say-die attitude has helped many individuals by offering them job opportunities. During the challenging Covid times, when many companies were laying off employees, Mr Alai focused on the needs and requirements of the consumers and started manufacturing sanitary napkins and Sanitizers. He not only secured the life of his employees in this difficult phase but also made sure that they get bonuses and increments on time.
The way ahead for Maxx is also paved well by the vision of Mr Alai. He plans on manufacturing 1 lakh boxes of jeera soda on a daily basis by 2025. He also is all set to launch his IPO by 2026. His next big dream to launch his product in the Dubai Market will be coming true in the next few months.
An inspiration for many youngsters, Mr Ravindra Alai, is a person who works hard and celebrates every small and big achievement. He also shoulders his responsibility towards the society actively and for this very purpose he has set up the Maxx Foundation